Ford Mustang has been the best-selling sports car in the U.S. during the past 50 years, and now thanks to growing popularity in Europe and elsewhere, the iconic pony car is the most popular sports car in the world, according to Ford analysis of IHS Markit new vehicle registration data in the sports car segment.
Mustang expanded its sales lead in 2016 as the world’s best-selling sports car, with more than 150,000 Mustangs sold.
Overall global sales increased 6 per cent over 2015, fuelled by non-U.S. market growth up 101 per cent with almost 45,000 Mustang vehicles sold outside the U.S.
In the first full year of sales in Europe, customers ordered 15,335 Mustangs across the region.* Mustang was the best-selling sports car in European markets including France, Sweden, Poland, the Czech Republic, Hungary, Romania, Finland and Greece.
In the U.K., over 4,500 Mustangs have been sold to date, with over 3,250 of those in 2016 as the Mustang comfortably led the sales tables for sports cars over 250PS (183kW), following launch in late 2015.
“From the Arctic Circle to the Mediterranean, the Ford Mustang has topped the sports car sales charts in markets across Europe,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe.
“European customers continue to play a significant role in the global success of Mustang. The iconic sports car’s popularity with drivers of all ages and backgrounds shows no sign of waning – we sold 3,600 Mustangs in the region during the first three months of 2017.”
Mustang’s ascension to best-selling sports car in the world in 2016 was driven largely by continued global rollout that saw big sales gains in markets including Germany and China, as well as the car’s introduction to smaller territories such as New Caledonia, Gibraltar and Bonaire.
Since launching in China in 2015, Mustang has become the best-selling sports car in the world’s biggest auto market. Mustang sales in 2016 were up 74 per cent over 2015, according to IHS Markit new vehicle registrations.